We started careless™ after a decade inside the creator economy, running a leading talent agency and watching the people around us carry real risk with the wrong cover, or none at all. Freelancers, creators and small businesses, all sold policies built for someone else. So we built the thing they actually needed. careless™ gets you the right cover online in minutes, whether that is your gear, your business or a single item that matters. A new kind of peace of mind for modern businesses, creators, freelancers and independent workers. Say no to drama, bring on the good karma.
Insurance has a way of making you feel small. Long calls, invasive paperwork, lengthy processes, and the nagging worry you’ve bought something you don’t actually understand. It doesn’t have to be that way. Welcome to unfussy, on-the-go cover, all from the simple, intuitive and interactive careless™ platform.
Who we cover
Creators, businesses and individuals, all on one platform. Personal cover in-house, commercial through our broker partner, both backed by established underwriters.
For creators
Cover made for content creators and the self-employed. Protect your gear, your reputation and your audience data, with the right covers pulled from across our commercial and personal lines.
For businesses
Modular commercial cover for UK SMEs and creator businesses, arranged through our broker partner Kovrilo. Start with the covers you need and build a package around them.
For individuals
In-house personal lines in the UK. Insure a single item — phone, laptop, watch, handbag — in minutes, with home contents on the way.
Backed by
The insurers and partners behind your cover.
Getting covered, in three steps.
No broker calls, no chasing. Start to finish, it’s all online.
- 1.
Tell us what you do
A few quick questions about your work and what you need to protect. No forms that read like a tax return.
- 2.
Build your cover
Pick a ready-made package or choose your own. Personal items or your business, we've got you covered.
- 3.
Covered in minutes
Pay and go live the same day. Every policy you hold, managed from one simple dashboard.