Instant business insurance without the hassle.

Everything your business needs, in one policy.

Don't get caught underinsured.

Most businesses are, and never find out until something goes wrong. We make sure you're not one of them.

Instant quote, from anywhere

Instant quote, from anywhere

Answer a few questions and see your price in minutes, from your phone or your desk.

Active cover, live in minutes

Active cover, live in minutes

No endless forms, no long phone calls. Buy online and get on with your day.

Backed by A-rated insurers

Backed by A-rated insurers

Real financial strength behind every policy, arranged with Kovrilo and regulated by the FCA.

Three steps. No broker calls.

Getting covered shouldn't be a project. Start to finish, it's all online.

  1. 1.

    Get your price

    A few quick questions and your quote's on screen.

  2. 2.

    Buy and you're covered

    Pay online and your cover goes live straight away.

  3. 3.

    Manage it all in one place

    Documents, claims and renewals, one simple dashboard.

Backed by

The insurers and partners behind your cover.

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Businesses like yours, covered.

“We're out on location constantly, so the risks are real. For once we found all the cover we needed in one place, and getting set up was genuinely easy.”

Kay GaneshCommercial Director, Hypesight

“My account is my income. One hack and I could lose everything I've built, my community, my brand deals, years of work. I finally found cover that understands what's at stake.”

Chiara KingContent Creator, Actress, Podcast Host

“Once I started running live events and bringing people on set, the risk changed. One person trips over a cable and it's my name on the claim. I got real liability cover in place before something went wrong, not after.”

Eno MwambaFounder, live events & production

As featured in

Insurance Business
Insurance Post
Insurtech Insights
European Insurance Technology News
Fintech Finance News

Built for your industry.

View all industries

Instant business cover built for how you work.

No matter where you are in your journey, we've got you covered.

Starter

Freelancers and solo founders

Covers your liability and online risks, so an accident, a hack or a dispute can't stall your work.

Policies included in this package:

Builder

Growing teams with staff

Adds employer cover and legal protection as you take on staff or contractors.

Policies included in this package:

Scaler

Established teams with premises

Full liability, property and cyber cover for stock, equipment and high-value assets.

Policies included in this package:

Know what you need? Go tailored.

Mix covers and limits to fit exactly how your business runs.

Our Story

We built careless™ because insurance in the UK is still too slow and complicated. Three co-founders hit the same wall looking for their own cover, so they built the thing they wanted: the right cover, online, in minutes. Say no to drama, bring on the good karma.

Questions, answered.

We cover most UK professional and service businesses, from solo founders to growing teams. If your trade falls outside our instant quote, we'll route you to a specialist who can help.

Start with a package matched to your stage (Starter, Builder or Scaler), or build your own. Answer a few questions and we'll shape the cover to fit how you work.

Answer a few questions, see your price, and you can be covered in minutes. No back and forth, no waiting on a broker to call you back.

You only pay for the covers you choose, nothing padded in. See your price before you buy, with no obligation.

Let us know and your claims concierge takes it from there, capturing the details and keeping it moving, while a specialist claims handler assesses and settles it. You tell your story once, and your cover is underwritten by established insurers who pay valid claims.

Your cover is arranged with Kovrilo, a UK MGA backed by Mission.

Yes. We're an Appointed Representative of Stubben Edge (Risk) Limited, regulated by the Financial Conduct Authority (FRN 943286).

Yes. Add or upgrade covers from your dashboard as your business changes, no need to start over.

Real insights for entrepreneurs.

Be in the know.

Straight-talking cover tips and guides for people building a business. No jargon, no spam.

Cover your business in minutes.

Answer a few questions, see your price and buy online. Everything your business needs, in one policy.