“We're out on location constantly, so the risks are real. For once we found all the cover we needed in one place, and getting set up was genuinely easy.”
Instant business insurance without the hassle.
Don't get caught underinsured.
Most businesses are, and never find out until something goes wrong. We make sure you're not one of them.

Instant quote, from anywhere
Answer a few questions and see your price in minutes, from your phone or your desk.

Active cover, live in minutes
No endless forms, no long phone calls. Buy online and get on with your day.

Backed by A-rated insurers
Real financial strength behind every policy, arranged with Kovrilo and regulated by the FCA.
Three steps. No broker calls.
Getting covered shouldn't be a project. Start to finish, it's all online.
- 1.
Get your price
A few quick questions and your quote's on screen.
- 2.
Buy and you're covered
Pay online and your cover goes live straight away.
- 3.
Manage it all in one place
Documents, claims and renewals, one simple dashboard.
Backed by
The insurers and partners behind your cover.
















Businesses like yours, covered.
“My account is my income. One hack and I could lose everything I've built, my community, my brand deals, years of work. I finally found cover that understands what's at stake.”
“Once I started running live events and bringing people on set, the risk changed. One person trips over a cable and it's my name on the claim. I got real liability cover in place before something went wrong, not after.”
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Built for your industry.
Content Creators
Podcasters, YouTubers, streamers and influencers.
Marketing & Creative Agencies
Brand, content and performance agencies.
Photographers & Videographers
Shooting on location, on set and on the move.
IT Consultants & MSPs
Running IT, networks and support for other businesses.
Software & SaaS Companies
Product teams and studios shipping software.
Management Consultants
Advising clients on strategy, operations and growth.
Accountants & Bookkeepers
Practices handling clients' books, tax and filings.
Designers & Design Studios
Brand, product and digital design studios.
Training Providers & Coaches
Trainers, coaches and online course providers.
Content Creators
Podcasters, YouTubers, streamers and influencers.
Marketing & Creative Agencies
Brand, content and performance agencies.
Photographers & Videographers
Shooting on location, on set and on the move.
IT Consultants & MSPs
Running IT, networks and support for other businesses.
Software & SaaS Companies
Product teams and studios shipping software.
Management Consultants
Advising clients on strategy, operations and growth.
Accountants & Bookkeepers
Practices handling clients' books, tax and filings.
Designers & Design Studios
Brand, product and digital design studios.
Training Providers & Coaches
Trainers, coaches and online course providers.
Instant business cover built for how you work.
No matter where you are in your journey, we've got you covered.

We built careless™ because insurance in the UK is still too slow and complicated. Three co-founders hit the same wall looking for their own cover, so they built the thing they wanted: the right cover, online, in minutes. Say no to drama, bring on the good karma.
Questions, answered.
We cover most UK professional and service businesses, from solo founders to growing teams. If your trade falls outside our instant quote, we'll route you to a specialist who can help.
Start with a package matched to your stage (Starter, Builder or Scaler), or build your own. Answer a few questions and we'll shape the cover to fit how you work.
Answer a few questions, see your price, and you can be covered in minutes. No back and forth, no waiting on a broker to call you back.
You only pay for the covers you choose, nothing padded in. See your price before you buy, with no obligation.
Let us know and your claims concierge takes it from there, capturing the details and keeping it moving, while a specialist claims handler assesses and settles it. You tell your story once, and your cover is underwritten by established insurers who pay valid claims.
Your cover is arranged with Kovrilo, a UK MGA backed by Mission.
Yes. We're an Appointed Representative of Stubben Edge (Risk) Limited, regulated by the Financial Conduct Authority (FRN 943286).
Yes. Add or upgrade covers from your dashboard as your business changes, no need to start over.
Real insights for entrepreneurs.
Be in the know.
Straight-talking cover tips and guides for people building a business. No jargon, no spam.















